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Pulsara Labs

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Vision defines the direction. The pulse sets it in motion. Innovation is not a moment. It is a rhythm.

Navaide’s North Star had become a symbol of vision, guidance and direction. Its innovation lab needed to belong to that world, while creating space for something new.

Pulsara Labs emerged from within Navaide, taking the star as its source while developing an identity, character and energy of its own.

At the heart of the identity, the Pulsara ‘P’ and directional star come together in a single symbol, transforming Navaide’s point of orientation into a source of energy and movement.

Around it, light, colour, contrast and scale shape a visual language where innovation is felt rather than explained.

Year

2026

Client

Pulsara Labs

Services

BRAND ORIGINATION

CREATIVE DIRECTION

VISUAL & VERBAL IDENTITY

NAME GENERATION

Services

BRAND ORIGINATION

CREATIVE DIRECTION

VISUAL & VERBAL IDENTITY

NAME GENERATION

Year

2026

Client

Pulsara Labs

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